A Smart CEO image above that I created in 2 minutes in the Limewire AI Studio using the 8 plays below as prompts. 



1. Life-centric plays to drive growth

Shift from product or customer-centric strategies to life-centric approach.

A life-centric approach is built on understanding that people are multifaceted, and that they embrace their own complexity. It involves keeping a finger on the pulse of the external forces that impact modern life (whether economic, social, cultural or beyond) and finding ways to respond that create value for all. Companies with life-centric strategies are willing to make bold, creative changes to the heart of what they do, whether that means upending business models and internal operations or reimagining who their customers are.

By gaining a profound understading of people where understand whats happening in their lives and the external forces that impact their life and find ways to respond that create value in the rest of their lives.

Businesses focused on life centricity are best positioned to maintain their relevance and thrive. They are:

  • 3X more likely to outperform their peers on speed-to-market and almost five times more likely to outperform on customer lifetime value.
  • Almost five times more likely to outperform on customer lifetime value.
  • Outpace the growth rate of their lagging peers by nine percentage points
    *From Research: The Life Centricity Playbook – Baiju Shah – Accenture

2. Data-Driven Opportuntity Management

The Smart CEO will not use data and the CRM as a reporting tool. Rather as a powerful selling tool.

They focus on THE MIDDLE FUNNEL where clients already buy and study their behaviours as well as what sales processes are working well. They then pour fuel on the small fire and track the results with real time data to identify the processes that are super effective. 

They then clearly define and communicate what these ideal opportunities look like and leverage to skyrocket sales. 

Sales Reps and front line managers are often blind to the opportunities.

3. Sales Team  innovation leaders


CEO’s ensure sales leadership focuses on making their first level leaders an elite squad who master opportunity management because they are the DNA for scaling sales fast.

The CEO will make sure to foster a culture of accountability where the super unique talent of first level sales leaders are not used as glorified sales reps.

Rather, they hire extraordinary people who:

-Have the Ability to Craft Innovative Sales Strategies – Rather than relying on traditional methods, these leaders inject innovation into their approaches and sales playbooks.

Are Agile in the face of change – they are strategists, capable of pivoting their tactics to seize opportunities and mitigate threats.

Fostering a culture of collaboration. They are passionate about continuous learning with shared objectives and inspire teams not individuals to achieve exceptional results.

Harmonizing Super Teams – Through mentorship, empowerment, and an unwavering commitment to growth, the First level Sales Leaders create environments where every team member can flourish and new sales reps can execute the sales processes easily and quickly.

4. Strategic Partnerships that innovate to ignite growth

Smart CEOs dont go alone, they get help. They get access to  innovation leaders

They are relentless to identify and form strategic partnerships with complementary businesses where not only each partner adds valuable resources and innovation leaders that allows them to innovate faster.

Especially if the partner is an  innovative leader and has the ability to anticipate trends and future demands. 

The Smart CEO will be keen to partner with winning sales culture and marketing excellence.

5.  Broaden the mission to create value around their customers values

By connecting their deeper understanding of customers’ lives to potential new uses for talent and technology, companies can expand beyond the boundaries of their traditional industry thinking and into a bigger ecosystem of meeting people’s needs.

CEOs just dont bring technology updates, rather an entire mindset makeover, one that brings creativity into the boardroom to seize opportunities for value creation and growth.

6. Agile and Flexible Sales Processes:

Regularly review and update their sales processes to adapt to changing market conditions. Implement agile methodologies that allow your team to quickly respond to customer feedback and market shifts. This could involve shorter sales cycles, rapid prototyping, or A/B testing of different sales approaches.

Smart CEOs break down silos to unleash the communication and creativity that drives innovation.

7Incentivize and Reward Performance:

Reward for capturing new opportunities in the middle funnel as first priority not just rewarding for new customer acquisition. Give these rewards by making a noise, a song, a dance, a slogan that unites. Ring a bell creating energy on the sales floor and hand out cash and non cash rewards. CEO and managemnetg haircut when targets are made to show you care and have skin in the game.

8. Easier to sell and easier to buy 

Make it easier to sell: 
Make the sales process match the buying process and remove technology and powerpoint presos that overcomplicates their role which is to get prospects to make a decision from a trusted advisor not an order taker.

Make it easier for customer-facing functions (including product, marketing, commerce, sales and service) to be connected across a single data and experience platform.

Make it easier to buy:  Make the customer experience so needs responsive that you create an environmnent where customers love to buy rather than being sold too.  Enable the customer to make decisions in an environmnent they TRUST.



Paul Bardeleben
Paul Bardeleben

I help business owners skyrocket sales through targeted opportunities that consistently attract a steady flow of new customers, all tailored with a personalized sales approach.

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